When it comes to content marketing, it is best to not only have a solid and sound strategy to boost your website’s rankings, but you must also have great content to match. Content is an integral part of good SEO strategy, which means that quality is very crucial. Having helpful and effective content would not only have more users engaged, it would also increase your website visibility and even generate more leads.
There are many topics that can be considered as good content, just as long as its engaging, helpful, and straight to the point. With that in mind, make sure that you avoid certain types if content that will put a dent on your content marketing strategy.
Content that Promotes the Brand
The goal of creating content is to make something helpful for your audience. For example, if you are writing content for an educational institution, it is best to write about helpful tips and guides that would help their students. Always think about your audience when you write your content, as they should benefit from whatever you write for them.
On the other side of the spectrum, there are instances in which some websites create content with the sole intention of promoting their brand and products. This is not good content marketing, as you are forcing the product to your audience without giving them anything helpful. It is best to avoid this practice as much as possible.
Vague and Generic Content
Good content is engaging content with topics that attract a good number of users to your website. It is always a challenge to catch the attention of an internet user, as there is a wide variety of options when browsing different websites. Users want content with topics that help them answer their concerns, or content about something new that they would like to know more about. Keeping your ideas fresh and exciting would help your content marketing strategy.
Meanwhile, avoiding vague and generic topics like the plague would also help your website a lot. Vague and generic content will not generate enough interest, to the point in which users would not even care to click it. Generating topics through thorough research and analysis would do wonders for your content.
Content That focuses on the Search Engine
Search engines help users access your website and content through the use of keywords and linkbuilding. One mistake that some websites do is that they tend to create content that search engines can read better. This can mean an obvious amount of keyword stuffing or too many links in a post. Content should always cater to your audience, and not the search engine. It is best to let your content rank up organically than through these means, as Google penalizes these negative practices.
Poor Editing and Lack of Visual Flair
Sometimes, the main reason people aren’t accessing your content is because of poor editing. One of the most common problems is poor grammar and misspelled words. While some of these mistakes can be small, this can turn a great post into an average one, and would make it unreadable for some users should it be seen repeatedly throughout. Thorough editing and grammar tools are the way to go to make sure your posts remain clean and correct.
Another mistake that some websites do is post their content without any visuals. You content might be interesting and compelling, but not having an image to catch the user’s attention would make it look dull and uninteresting. Adding some graphics and photography would give your posts more flair and character, which users would love to see.
Your Headline isn’t catching attention
First impressions always count, and the first thing that your users would see before accessing your content would be the headline. The headline would be a major deciding factor on whether or not users would pick the article up. The best way to avoid this and get creative with your headlines. Get to the point of your article, and give out an inviting tone that would convince them to access it. Making your headlines more interesting and exciting would help attract more users that could be potential leads.
Content is one of the most crucial elements in SEO, and making sure that they are high quality means that you will be able to help your website gain more traffic to improve your rankings. Avoiding all the types of content listed above would ensure that you are helping build good SEO, and make your website better overall.
If you have any questions and inquiries about Content Marketing or SEO in general, leave a comment below and let’s talk.