Paid search is what we call advertising within the listings of a search engine. These ads normally appear at the top or bottom of a result page, or in the side bars. By using paid search, you can see immediate results and you don’t have to work your way up the rankings organically.
So how does Google AdWords work?
The first thing you have to do is to decide a few keywords that you want to focus on. These should be words that you think a searcher might use on Google. The next step is to create an ad that will appear on the result page based on these keywords.
If you want your ad to appear on the search page, you have to tell Google AdWords how much you are willing to pay every time a searcher clicks on your ad. The more you pay per click, the more likely your ad will appear in the results.
Ad Rank is a metric to determine the order in which paid search ads are displayed on the result page. The ad with the highest ad rank appears in the top position. However, the amount you choose to bid is just one of five factors when it comes to your position. Other factors are ad extensions, the quality of your ad and landing page, search context, and Ad Rank thresholds.
Every time your ad is being clicked, you have to pay Google AdWords. The amount you are willing to pay for each click is called cost-per-click (CPC). By setting a maximum bid amount, you can decide the highest amount you want to spend on an ad each day. You can also choose the automatic option, which means that Google handles the bidding for you and chooses the bid amount to bring you the most clicks possible within your budget.
Interested in trying AdWords out, or want to know more about it? Digital Squad is a digital marketing agency Singapore that specializes in AdWords Marketing Singapore. Get in touch with them today to ensure you get the best help possible.
Facebook Ads is another type of ad to market your business. There is a lot to think about when creating these ads, and the best way to go is to ask for professional help with your Facebook marketing Singapore.
Another alternative to Google AdWords is Search Engine Optimisation (SEO). If you want to find out more about SEO, talk to an SEO specialist Singapore.