Did you know that there are about 5.4 billion searches per day on Google, and Google holds 90.46% of the search engine market share worldwide?
How do you even win in the sea of content on Google? Well, you’ve got to get on with search engine optimisation (SEO), as it is crucial for your marketing strategy. The only catch is that it is constantly changing. Search algorithms are one of the quickest to evolve. So, understandably, it may not be easy to keep up with the newest best practices, especially if you have a lot on your plate. However, it is necessary to do so because you might miss out on many potential customers.
The good news is, a well-crafted SEO does not need to be time-consuming or difficult. The hack I am about to share with you is very doable, no matter how new or advanced you are in this field.
The hack is for you to focus on your cornerstone content, which is the content you want people to find when they search for relevant keywords. These are the SEO superstars of the website, if you may. The first step is to transform it into valuable content, and the next thing is to help get it out there. It would be best if you made sure that the popular posts are listed on your blog sidebar.
How do you know what will make good cornerstone content? You can follow this guide:
The chosen content should be able to retain its importance to your audience over time.
The content should be able to speak to your audience’s needs
The content should be informative and should become a source on the topics that your audience cares for
The content you present to your audience should be regularly upgraded as new information becomes available. Add the word Updated 2021 on the title, for example. This way, they know the information they receive is the most updated version.
With this one simple hack, you will improve ranking, and long gone are the days when you miss out on potential customers! It is simple, easy, and helps you to be more efficient in your time. On top of all, the guide that we provided can also be utilised when you want to write new content. This way, you will have more cornerstone-worthy materials!
If you’re looking for a seo company auckland to help you take your SEO to the next level, Digital Squad NZ is here for exactly that. We are a b2b marketing company, specialising in adwords marketing auckland, adwords marketing agency, linkedin marketing company auckland, and adwords marketing auckland. Feel free to reach out to us if we can assist you in any way.