Who even buys pens anymore? Look through the drawers in your home somewhere, and chances are, all you will find are some company branded pens. Be it from the bank or other establishments. It has become the norm, and it’s an opportunity your business wouldn’t want to miss out on. Some might say the idea of corporate branded items is old-fashioned, but on the contrary, it might be something that will make your brand stand out from the rest. But why pens?
Pens Are Useful
Despite the advances of technology nowadays, people are still using pens more than you think. From office workers to students, they are more than likely to use pens to sign documents or simply jot down notes. Having your company’s corporate logo pens on their hands gives a lot of visibility, unlike others, as they will associate your branding with the usefulness the pen brings.
Simple, Cheap, and Easy
Promotional products pens are a low-risk, high-return investment for your business. Although there are tons of options you can choose from, the cheaper plastic options are sufficient to start things off. Giving them out on events or having them readily available at your establishment would make a lasting impression on your potential customers and keep your existing ones loyal to the business, which portrays a simple gesture that goes a long way in building relationships with your customers.
Simply put, these pens are your walking billboards, and unlike ads on the internet, it will never come across as annoying because of the value it brings. Imagine how cost-effective it is to have your branded pens in the hands of your customers as they use them on a daily basis. Unless your customer loses them, pens have a relatively long lifespan. The more they use it, the more they remember your brand and the more likely it is to establish brand loyalty.
The heart of the matter is this: yes, there are other ways brands can utilise to promote their business. But, personalised promotional items such as company branded pens are one with tons of upsides. It is very cost-effective, easily distributed, and leaves a long-lasting impact on your business and customers.
Suppose you’re looking for some personalised promotional items or in need of corporate apparel for your business. Contact us at Promote it NZ and see all the options that will suit your needs for promotional products!